The Leasing Journey: A Continuous Improvement Cycle
When was the last time your leasing journey got better? Has your leasing process changed in recent years? Are you still interacting with Prospects the same way you always have? If these questions make you pause, you likely aren’t being proactive with your leasing workflow and are allowing your leasing process to stagnate and fall behind. Multifamily Leasing is incredibly competitive, and the properties and owners who continuously work towards improvement, are the properties with better occupance and higher investor performance.
How Live Chat Helps Filter and Pre-qualify Multifamily Applicants
Live Chat with experienced Leasing Agents can be an extremely powerful part of a leasing sales funnel. Not only are Leasing Agents going to be answering questions from prospects, they are also going to asking question to those same prospects. One of the ways Leasing Chat supercharges your leasing sales funnel is by helping identify prospects who are a great fit for your community. During every interaction with prospects, we work to collect key information that can help in the pre-qualification process, and then guide those pre-screened prospects into the application funnel.
Common Complaints of Prospects During the Leasing Process
During the leasing process, prospects have many re-occurring and common complaints. These can be a real hinderance to your leasing process, and will result in lower occupancy. Addressing these complaints can help property managers improve the leasing experience and increase the likelihood of converting prospects into residents. Based on our experience working with properties, prospects, and residents - here are the common complaints we see. Slow Response Times: Prospects often complain about delays in receiving responses to their inquiries about available units, pricing, and tours.
Building Long Term Connections with Residents
Building strong, long-term connections between residents and properties isn’t something that happens magically or overnight, but if given the proper attention, it can create lasting results. Fostering the growth of connections between residents and your team and brand takes time, intention, and consistency over a long duration. In this article we’ll explore a few key considerations when developing a strategy for lasting relationships with residents. Find Good Tenants It all starts at the beginning - and it isn’t always easy.
Fresh Ideas for Community and Resident Events
It’s hard coming up with community events to get residents engaged and encourage connection between residents and the community. Here are a few ideas PM’s and CM’s can use to plan out their next souriee. Social and Networking Events Wine and Cheese Night: Organize a casual evening with a selection of wines and cheeses. Game Night: Provide board games, card games, and video game stations. Book Club: Start a book club with monthly meetings and discussions.