Multifamily Leasing Insights: A Marketing Blog

Category: Sales Funnel

Multifamily Online Reviews and Reputation Management

Multifamily Online Reviews and Reputation Management

Managing online reviews and improving the online reputation of a multifamily property are essential for attracting and retaining residents. The number one way prospects are finding their new apartment home is through online searching, and online property ratings and reviews have a HUGE impact on not only the quantity of prospects interested in a property, but the quality of those prospects. By having a process in place to cultivate positive reviews and feedback from happy prospects and residents, you will create a digital reputation that will serve a property for years and years.

The Leasing Journey - A Continuous Improvement Cycle

The Leasing Journey: A Continuous Improvement Cycle

When was the last time your leasing journey got better? Has your leasing process changed in recent years? Are you still interacting with Prospects the same way you always have? If these questions make you pause, you likely aren’t being proactive with your leasing workflow and are allowing your leasing process to stagnate and fall behind. Multifamily Leasing is incredibly competitive, and the properties and owners who continuously work towards improvement, are the properties with better occupance and higher investor performance.

Common Complaints of Prospects During the Leasing Process

Common Complaints of Prospects During the Leasing Process

During the leasing process, prospects have many re-occurring and common complaints. These can be a real hinderance to your leasing process, and will result in lower occupancy. Addressing these complaints can help property managers improve the leasing experience and increase the likelihood of converting prospects into residents. Based on our experience working with properties, prospects, and residents - here are the common complaints we see. Slow Response Times: Prospects often complain about delays in receiving responses to their inquiries about available units, pricing, and tours.

Lead Response Time Stats From 2022

Live Chat Lead Response Time Stats From 2022

In this post we are going to look at a variety of publish statistics from 2022 in relation to customer support response times and communication channels. The insights we draw will be obvious, but are summarized at the end of the post.

Maximizing ROI through Leasing Optimization - Tips and Strategies for Multifamily Properties

Maximizing ROI through Leasing Optimization: Tips and Strategies for Multifamily Properties

In this article, we will explore the concept of leasing optimization and provide tips and strategies for maximizing ROI through improved leasing processes in multifamily properties.

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The performance of 10 Leasing Consultants for the cost of 1.