Multifamily Leasing Insights: A Marketing Blog

Category: Prospect Service

Common Complaints of Prospects During the Leasing Process

Common Complaints of Prospects During the Leasing Process

During the leasing process, prospects have many re-occurring and common complaints. These can be a real hinderance to your leasing process, and will result in lower occupancy. Addressing these complaints can help property managers improve the leasing experience and increase the likelihood of converting prospects into residents. Based on our experience working with properties, prospects, and residents - here are the common complaints we see. Slow Response Times: Prospects often complain about delays in receiving responses to their inquiries about available units, pricing, and tours.

Leasing Chat for Yardi Chat IQ

Leasing Chat for Yardi Chat IQ

Yardi Chat IQ is an ‘AI’ powered chatbot provided as an add-on to Yardi’s Rentcafe packages. It’s a live chat system powered by Olark chat, and integrated into the Yardi backend dashboard. It’s designed to show up at the bottom of property websites alongside the other ‘concierge’ buttons. Yardi Chat IQ was introduced in 2020 and has experienced some minor changes in that time, but Yardi is also working on a newer AI based system that also offers a chat component, called Yardi Virtuoso.

Yardi Virtuoso and Leasing Chat

Leasing Chat for Yardi Virtuoso

Yardi Virtuoso is the AI powered suite of services sold by Yardi as a bundle. It’s made of up for their latest CRM offering, as well as their latest Chat system offering. According to Yardi it “delivers automation technology across a variety of applications to expedite workflows, increase efficiency and augment teams for improved performance and better net operating income." This essentially means it is an updated set of tools to help Yardi customers better automate tasks within Yardi Voyager, and communicate with customers.

Serving Upset Residents in Multifamily

Serving Angry Residents in Multifamily

When residents are upset it can be challenging for onsite staff. Difficulties arise for all sorts of reasons during the course of resident life and it is enevitable that property offices will need to handle upset, angry, and disgruntled residents from time to time.

Leasing Fraud and Its Impact in Multifamily

Lease Fraud in Multifamily

Owners, managers, and underwriters have been watching Lease fraud steadily rise across the multifamily industry for many years. Forbes estimates multifamily businesses are losing as much as $1000 per unit to fraud each year.

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