Leasing Tips for New Multifamily Lease-Up Construction
Accelerating the lease-up process for new multifamily developments involves strategic marketing, well oiled operations, and being able to enhance and promote the highlights of a new property. Here are few ways to increase the exposure of a new lease-up. 1. Early Marketing and Pre-Leasing Campaigns Start Marketing Early: Begin marketing efforts well before construction is complete. Use renderings, virtual tours, and model units to showcase the property. Get a website built and advertised online with geo-targeting.
Multifamily Online Reviews and Reputation Management
Managing online reviews and improving the online reputation of a multifamily property are essential for attracting and retaining residents. The number one way prospects are finding their new apartment home is through online searching, and online property ratings and reviews have a HUGE impact on not only the quantity of prospects interested in a property, but the quality of those prospects. By having a process in place to cultivate positive reviews and feedback from happy prospects and residents, you will create a digital reputation that will serve a property for years and years.
How Live Chat Helps Filter and Pre-qualify Multifamily Applicants
Live Chat with experienced Leasing Agents can be an extremely powerful part of a leasing sales funnel. Not only are Leasing Agents going to be answering questions from prospects, they are also going to asking question to those same prospects. One of the ways Leasing Chat supercharges your leasing sales funnel is by helping identify prospects who are a great fit for your community. During every interaction with prospects, we work to collect key information that can help in the pre-qualification process, and then guide those pre-screened prospects into the application funnel.
Common Complaints of Prospects During the Leasing Process
During the leasing process, prospects have many re-occurring and common complaints. These can be a real hinderance to your leasing process, and will result in lower occupancy. Addressing these complaints can help property managers improve the leasing experience and increase the likelihood of converting prospects into residents. Based on our experience working with properties, prospects, and residents - here are the common complaints we see. Slow Response Times: Prospects often complain about delays in receiving responses to their inquiries about available units, pricing, and tours.
Live Chat vs Meet Elise
Choosing between Live Chat and Meet Elise for a property website depends on the specific needs and goals of your property management strategy. Live Chat for Multifamily involves handling online communications with live centralized leasing agents, trained to serve prospects and residents. Meet Elise is an AI chatbot software used to handle online communications in an automated way. Here are a few reasons why someone might opt for either Live Chat or Meet Elise: